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Branding, Logo Design and Social Media

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Overview

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Susie Maya Therapies is a holistic therapy brand centred around self-connection, emotional wellbeing and personal growth.

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The Concept

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The aim was to create a calm, distinctive identity inspired by nature, organic textures and the beauty of imperfection, moving away from the clinical feel often associated with therapy.

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Visual Identity & Logo Design

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A bespoke logo combines elegant editorial typography with an organic line shell illustration. An earthy palette of off-white, charcoal, sand, brown and aqua creates a cohesive, grounding visual identity.

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Social Media & Brand Assets

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Social media designs bring the identity to life through layered photography, botanical elements, textured imagery and expressive typography, creating engaging content around self-trust, emotional awareness and personal growth.

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The Outcome

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A cohesive and versatile brand identity that feels authentic, considered and quietly expressive across digital platforms.

Deliverables: Brand identity, logo design, colour palette, visual direction and social media assets.

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