​

​​

Campaign Landing Page & Social Media Case Study

​

Overview

​

Lingoda is a leading online language school offering live classes with certified teachers across multiple languages. For this campaign, the objective was to create a cohesive visual experience that could be adapted across web and social media touchpoints while reinforcing Lingoda's core message: helping learners build confidence to speak a new language in real-world situations.

​

The Challenge

​

The campaign needed to communicate aspiration, personal growth, and international opportunity while remaining instantly recognizable as Lingoda. The designs also had to work seamlessly across multiple formats, including a landing page, Instagram stories, and social media advertisements.

 

My Approach

​

I developed a visual system centered around confidence, travel, and new beginnings. Using lifestyle imagery, bold typography, and Lingoda's distinctive purple and neon-green brand palette, I created a scalable design language that could be adapted across channels without losing consistency.

Key design considerations included:

​

• Strong visual hierarchy for quick message delivery

• Mobile-first layouts for social media consumption

• Consistent branding across web and social formats

• Clear calls-to-action to support campaign goals

• Imagery that reflects language learning as a gateway to new experiences

​

Deliverables

​

• Campaign Landing Page Design

• Instagram Story Creatives

• Social Media Advertisement Concepts

• Responsive Promotional Assets

​

Outcome

​

The final designs established a cohesive campaign identity that connected Lingoda's educational offering with the emotional benefits of language learning - confidence, travel, career opportunities, and meaningful human connection. The project demonstrates my ability to translate a brand strategy into a unified multi-channel digital campaign.