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Project

Designed the interface and visual system for a private analytics platform used by large retail clients to track promotions, sales, inventory and more. (Data redacted)

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Objective

Make complex data easy to understand, compare, and act on, while keeping the interface clear and consistent.

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My Role

Led UX and visual design, including dashboards, data tables, charts, filters, and a reusable component system. Collaborated with product managers, analysts, and internal users to align design with real business needs.

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Design Approach

Focused on clarity and hierarchy. Structured data-heavy screens to be approachable, highlighted key insights, and created a scalable design system for future modules.

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Outcome

Delivered a consistent, user-friendly platform that helps clients make informed decisions and provides a strong foundation for ongoing development.