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Project

Ula Goods is a lifestyle and concept store with a Swedish‑inspired aesthetic. The design focuses on clean, timeless visuals and a cohesive look that appeals to a modern, design‑minded audience.

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Objective

Develop visual design and layout concepts that communicate the feel of a carefully curated lifestyle brand, blending minimalism with warmth and subtle Scandinavian influences.

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My Role

I designed the visual direction, including key graphics, layout treatments, and overall visual presentation across digital mockups and promotional materials.

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Design Approach

Focused on simplicity, harmonious colour, and thoughtful use of typography to create a calm yet engaging visual experience. Visual elements were composed to reflect the store’s refined, intentional character.

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Outcome

A cohesive set of visual materials that convey a distinct identity for Ula Goods and help express its lifestyle promise through clear, elegant design.

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