Brand Identity Design

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Forma Club is a furniture and objects brand that treats interiors as a form of personal expression. The aim was to create a visual identity that captured the brand’s point of view on shape, geometry and space.

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Approach

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The strategy focused on building a flexible system rather than a single static logo. The identity uses modular shapes, architectural curves and a confident colour palette that reflects the brand’s interest in form and material. Custom letterforms were developed for the logo and wordmark to reinforce this idea.

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Identity System

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A full brand book was produced including colour, typography, layout direction and image rules. I designed a library of shapes and wood textures that could scale across print, packaging and digital touchpoints. The system makes it easy for the brand to communicate consistently while still shifting tone through colour and composition.

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Printed and Marketing Applications

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Folded brochures, posters and campaign layouts were created to demonstrate how the identity works in real environments. I also developed social templates and content assets for launches and product storytelling, allowing the brand to maintain visual consistency across channels.

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Outcome

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The final identity gave Forma Club a distinctive visual language that connects product, interior culture and design. The system supports the brand’s long-term needs, allowing it to expand into new formats without losing recognisability.