Alongside my passion for visual design, my background in marketing has given me the opportunity to work with a variety of brands - both in-house and freelance - providing work as a content creator, graphic designer and social media consultant.
I love creating vibrant visuals and strong brand identities, working to engage viewers and increase growth. Over the last 6 years I have been able to vastly develop my skills in graphic design, illustration, copywriting, branding, print design and social media management whilst working with a range of companies.
Please find examples of my work below, and feel free to get in touch with any enquiries.
I'd love to work with you!
Specialities include:
CONTENT CREATION
At the heart of my content creation work is a passion for creating eye-catching visuals and copy for different brands, with a focus on social media channels or websites. Working towards brand guidelines, my aim is to help you engage and grow an audience. As well as planning and producing social media plans and content, I create blog posts, newsletters, website graphics or printed media where required.
The visuals I create include everything from graphic design to illustration to photography, as well as brand design itself (including logo design, creating brand guidelines, producing and giving guidance on web design). Previous clients include Oberlo, Handshake, Sampa, BuzzPinky, Charity Winners and Co-Tasker.
My work here is flexible - my aim is to help your company grow and create a strong visual brand, as well as a strong social media presence.
GRAPHIC DESIGN & ILLUSTRATION
My graphic design and illustration work includes commissions and brief work for various clients in a range of styles, including Shopify, Conscious.cleaning, WTF is HPV, Oberlo, BuzzPinky and independent brands. Whether you need illustrations, icons or graphics for your retail brand, digital magazine, child's book or app, we can work together to find a style that suits your needs.
SOCIAL MEDIA CONSULTING
The key to brand growth - social media. By designing and implementing social media plans I can help bring your brand engagement and reach to a wider audience. My social media consulting usually includes creating visuals, copy, scheduling posts, paid ads and promotions, SEO and hashtags research, and analysing performance with regular reports on analytics.
COPYWRITING
I specialise in providing copy to specific briefs for a range of clients, with a particular focus on travel, beauty, fashion, art and food. Clients include Tui, Boden, Medium, Bags of Love and Vita Hair and Beauty. I work with both long and short form content to fit brand guidelines, including specialised blog posts, opinion articles, e-commerce descriptions, newsletters and more - all in accordance with SEO requirements and working to actively engage readers.
Conscious.cleaning
Eco-friendly subscription boxes
Graphics, Content Creator & Consultant
A women-owned cleaning supplies start-up, conscious.cleaning aims to bring subscription cleaning boxes to the masses - in an entirely eco-friendly way.
The team at Conscious.cleaning came to me with a killer brand concept, which I helped refine and bring to life. This included designing and creating iconography and graphics, refining the logo and brand identity, creating web copy and editing content across digital platforms. Once the brand identity was complete, I designed and implemented a social media strategy with the aim of increasing the conversion rate and growing an audience. Following this, I created a variety of posts (visuals and copy) for the team to use in future.
BuzzPinky
Adult Toy Company
Content Creator & Social Media Consultant
My work with BuzzPinky involved designing and implementing a social media plan for Instagram, utilising their current logo and font scheme. I created original icons, graphics and illustration to fit the brand guidelines, as well as designing posts with the aim of engaging an audience and opening up the conversation around sexuality and pleasure. Work included creating posts, scheduling, competitor and hashtag research, and influencer engagement.
Oberlo (Shopify)
Ecommerce platform
Graphics, Copywriting & Content Creation
For over 2 years I worked alongside the team at Oberlo and Shopify as a freelance content creator and social media consultant.
My work for Oberlo primarily involved creating graphics, illustrations and written content across the company's social media channels (including Instagram, Facebook, Twitter and Youtube). Alongside this I developed content ideas and managed the calendar, used analytics to assess performance whilst creating regular reports, and scheduled all content using various scheduling platforms. I designed copy and graphics in-line with brand guidelines, worked directly with consumers, and helped grow the company's digital presence.
For this project I designed and implementing a social media plan - ultimately growing web traffic and Instagram followers organically from 30,000 to 120,000. The focus of this was to encourage individuals to try dropshipping or build their own brand, inspiring users to explore the various 'remote work' options available to them.
WTF is HPV?
Sexual Health Blog
Graphic Design & Illustration
A digital magazine created with an NHS sexual health resident, focusing on the stigma surrounding HPV and aiming to provide an unbiased, non-judgemental source of information online. For this role I created a range of illustrations and graphics suitable for both the blog and social channels, as well as implementing and planning the Instagram schedule. It was imperative to ensure the graphics could translate across all mediums, and were formatted for both digital and print mediums.
Illustration Commissions and Brief Work
A range of commissioned portraits and pet illustrations for independent clients, including a local author for a children's book, a commission for a London-based cafe, and designs for social media icons and individual websites.
Bags of Love & Contrado
Print-on-demand service and fashion brand
Content Creator & Editor
My role at these sister companies consisted of creating content across the two fashion, art and homeware brands, including website copy, blog posts, features, guides and product pages, and working with marketing strategy to ensure all copy is in-line with brands. I regularly liaised with textile designers and artists to create the website marketplace.
A highlight of this role was working with in-house photography, styling sets and models for photo-shoots alongside artistic director, all which greatly improved my skills and interest in art direction for editorials.
I also worked with SEO daily to increase traffic for website and blogs, helping to maximise communications and maintain a high quality of content. Alongside this, I designed and implemented the social media calendar alongside the in-house team.
Vita Hair and Beauty
Hair and beauty salon
Content Creator
For this London based hair and beauty salon I produced a variety of content according to their needs and targets. Work with Vita included pitching and creating regular blog posts in line with their clients interests (focusing on fashion, beauty, travel, wellbeing, and London-centric events), organising social media calendars, scheduling posts and designing newsletters - all with the aim of gaining further exposure for the business and expanding their audience.
Copywriting skills greatly enhanced, as well as experience in working to engage different types of audiences.
