Design & Content Creation | Melody G Studio

Alongside my artwork, I also provide services as a graphic designer, digital content creator and marketing consultant. After having experience working in-house and freelance for a wide variety of companies over the past 6 years, I have been able to vastly develop my skills in graphic design, illustration, copywriting, marketing, branding and social media management.

Please find examples below. Scroll to the bottom of the page for further writing examples.

Specialities include:

Content creation - creating visuals (graphics and photography) and copy for social channels/websites according to brand guidelines, as well as planning and producing social media plans, blog posts, or newsletters when required. Including work with brand design, SEO, analytics and more. Producing and giving guidance on web design. Clients include Oberlo, Handshake, Sampa and Co-Tasker.

Copywriting - providing copy to specific briefs for a range of clients, specialising in travel, beauty, fashion, art and food. Clients include Tui, Boden, Medium, Bags of Love. Work includes specialised blog posts, ecommerce descriptions, newsletters and more - all in accordance with SEO requirements and working to actively engage and grow an audience.

Graphic design & illustration - Independent design including commissions and brief work for various clients in a range of styles, including Shopify, WTF is HPV, Oberlo, and independent artists.

Social media consulting - designing and implementing social media plans, including visuals, copy, scheduling, SEO and hashtags research, and analysing performance with regular reports on analytics.

Oberlo (Shopify)

Ecommerce platform

Graphics, Copywriting & Consulting

For over 2 years I worked alongside the team at Oberlo and Shopify.

My work for Oberlo primarily involved creating graphics, illustrations and written content across the company's social media channels (including Instagram, Facebook, Twitter and Youtube). Alongside this I developed content ideas and managed the calendar, used analytics to assess performance whilst creating regular reports, and scheduled all content using various scheduling platforms. I designed copy and graphics in-line with brand guidelines, worked directly with consumers, and helped grow the company's digital presence.

For this project I designed and implementing a social media plan - ultimately growing web traffic and Instagram followers organically from 30,000 to 120,000. The focus of this was to encourage individuals to try dropshipping or build their own brand, inspiring users to explore the various 'remote work' options available to them.

WTF is HPV?

Sexual Health Blog

Graphic design and illustration

A digital magazine created with an NHS sexual health resident, focusing on the stigma surrounding HPV and aiming to provide an unbiased, non-judgemental source of information online. For this role I created a range of illustrations and graphics suitable for both the blog and social channels, as well as implementing and planning the Instagram schedule. It was imperative to ensure the graphics could translate across all mediums, and were formatted for both digital and print mediums.

Illustration Commissions and Brief Work

A range of commissioned portraits and pet illustrations for independent clients, including a local author for a children's book, a commission for a London-based cafe, and designs for social media icons and individual websites.

Bags of Love & Contrado

Print-on-demand service and fashion brand

Content Creator and Editor

My role at these sister companies consisted of creating content across the two fashion, art and homeware brands, including website copy, blog posts, features, guides and product pages, and working with marketing strategy to ensure all copy is in-line with brands. I regularly liaised with textile designers and artists to create the website marketplace.

A highlight of this role was working with in-house photography, styling sets and models for photo-shoots alongside artistic director, all which greatly improved my skills and interest in art direction for editorials.

I also worked with SEO daily to increase traffic for website and blogs, helping to maximise communications and maintain a high quality of content. Alongside this, I designed and implemented the social media calendar alongside the in-house team.

Blog examples (edited under new author).

Vita Hair and Beauty

Hair and beauty salon

Content Creator

For this London based hair and beauty salon I produced a variety of content according to their needs and targets. Work with Vita included pitching and creating regular blog posts in line with their clients interests (focusing on fashion, beauty, travel, wellbeing, and London-centric events), organising social media calendars, scheduling posts and designing newsletters - all with the aim of gaining further exposure for the business and expanding their audience.

Copywriting skills greatly enhanced, as well as experience in working to engage different types of audiences.

Melody G Jewellery

Jewellery and accessories brand

Founder, Designer and Content

A passion project turned international jewellery line - Melody G jewellery has had pieces stocked in shops around the UK and further afield. Everything from the design to the finished products is created by me, using a combination of digital artwork and hand-crafting techniques. Alongside the items themselves, I produced the product photography, website design, and all content across social channels.

Handshake

Wholesale marketplace for independent designers

Social Media Consultant

Working alongside the content team at Handshake, I primarily sourced supplier imagery and created Instagram posts featuring brand stories. It was imperative the visuals fit the brand design, and that each story conveyed the nature of the business and encouraged stockists to get in touch. I also spent time working on engagement, including creating hashtag ladders for each niche, optimising our posts, and growing our follower count.

Co-Tasker

Task share app

Content Creator

Working alongside the founders, I created a content schedule for Instagram and Tiktok - planning, creating and posting the assets. This work involved designing Tiktok and Instagram posts to engage a local audience, creating graphics for a variety of posts and copywriting over various platforms.