I currently work providing services as a designer, digital content creator and marketing consultant. After having experience working in-house for a wide variety of companies over the past 6 years, I have been able to vastly develop my skills in graphic design, copywriting, marketing, branding and social media management.

Please find examples of content creation and copywriting below. Scroll to the bottom of the page for further writing examples.

 

Specialities include:

 

- Content creation - creating visuals (graphics and photography) and copy for social channels/websites according to brand guidelines, as well as planning and producing social media plans, blog posts, or newsletters when required. Including work with brand design, SEO, analytics and more. Producing and giving guidance on web design. Clients include Oberlo, Handshake, Sampa.

- Copywriting - providing copy to specific briefs for a range of clients, specialising in travel, beauty, fashion, art and food. Clients include Tui, Boden, Medium. Work includes specialised blog posts, ecommerce descriptions, newsletters and more - all in accordance with SEO requirements. 

- Graphic design & illustration - Independent design including commissions and brief work for various clients, including Shopify, Oberlo, and independent artists.

- Social media consulting - designing and implementing social media plans, including visuals, copy, scheduling, SEO and hashtags research, and analysing performance with regular reports on analytics. 

Bags of Love & Contrado
Content Creator and editor
Print-on-demand service and fashion brand

My role at these sister companies consisted of creating content across the two fashion, art and homeware brands, including website copy, blog posts, features, guides and product pages, and working with marketing strategy to ensure all copy is in-line with brands. I regularly liaised with textile designers and artists to create the website marketplace.

A highlight of this role was working with in-house photography, styling sets and models for photo-shoots alongside artistic director, all which greatly improved my skills and interest in art direction for editorials.

 

I also worked with SEO daily to increase traffic for website and blogs, helping to maximise communications and maintain a high quality of content. Alongside this, I designed and implemented the social media calendar alongside the in-house team.

Blog examples (edited under new author).

Oberlo (Shopify)
Content Creator & Social Media Consultant
Ecommerce platform

For over 2 years I worked alongside the team at Oberlo and Shopify, designing and implementing a social media plan - ultimately growing web traffic and Instagram followers organically from 30,000 to 120,000.

For this project I created graphics and written content across the company's social media channels (including Instagram, Facebook, Twitter and Youtube). I developed content ideas and managed the calendar, using analytics to assess performance whilst creating regular reports, and scheduled all content using various scheduling platforms. I designed copy and graphics in-line with brand guidelines, worked directly with consumers, and helped grow the company's digital presence. 

Vita Hair and Beauty​

Content Creator (Freelance Project)

Hair and beauty salon

For this London based hair and beauty salon I produced a variety of content according to their needs and targets. Work with Vita included pitching and creating regular blog posts in line with their clients interests (focusing on fashion, beauty, travel, wellbeing, and London-centric events), organising social media calendars, scheduling posts and designing newsletters - all with the aim of gaining further exposure for the business and expanding their audience.

 

Copywriting skills greatly enhanced, as well as experience in working to engage different types of audiences.

Melody G Jewellery

Founder, designer and marketing

Jewellery and accessories brand

A passion project turned international jewellery line - Melody G jewellery has had pieces stocked in shops around the UK and further afield. Everything from the design to the finished products is created by me, using a combination of digital artwork and hand-crafting techniques. Alongside the items themselves, I produced the product photography, website design, and all content across social channels.

Handshake
Social Media Curating and Copywriting
Wholesale marketplace for independent designers

Working alongside the content team at Handshake, I primarily sourced supplier imagery and created Instagram posts featuring brand stories. It was imperative the visuals fit the brand design, and that each story conveyed the nature of the business and encouraged stockists to get in touch. I also spent time working on engagement, including creating hashtag ladders for each niche, optimising our posts, and growing our follower count. 

Other Copywriting:

Owlstand for Medium

Art and Tech

Editorial piece - Cryptocurrency and the Art World

Boden

Fashion brand

Product Descriptions

First Choice

Travel agency

Destination Guides and Blog Posts

Sampa Coffee (now closed)

Coffee Shop

Blog Posts, social media copy, events and photography

Owlstand Gallery

Online Gallery

Artist Bios, Newsletters and Exhibition Descriptions

© 2023 by Melody Grossman